Google+ is +Google
Since the Google+ announcement and the subsequent discussion about whether it’ll be Twitter or Facebook or both that will suffer and die as a result, Google+ is emerging as much more than just a social networking site. It is really about integrating Google’s offering across the board into a single, consistent platform – probably the biggest gap in Google’s offerings.
Google has always been about getting the job done, and I think Google’s interpretation of a social networking site is about productivity and collaboration (one of the key features of Google Docs). In contrast, Facebook is mainly about keeping up with your ‘friends’ and playing a game or two – a virtual version of playing the games console at home while chatting with your friends (and watching a bunch of ads). Google’s strength in the social networking market will be their ability to turn the social networking experience into a useful experience for yourself and your friends; rather than being a time waster. Read more
