Why Google+?

Mike Elgan captured it very nicely as:

Instead of saying, “I’m going to write a blog post now,” or “I’m going to send an e-mail” or “I think I’ll tweet something” you simply say what you have to say, then decide who you’re going to say it to:

• If you address it to “Public,” it’s a blog post.
• If you address it to “Your Circles” it’s a tweet.
• If you address it to your “My Customers” Circle it’s a business newsletter.
• If you address it to a single person, it can be a letter to your mother.

I’d say this is pretty revolutionary.

The Google+ Circles enable this type of interaction – and it is nothing like a Facebook’s ‘list’, as the circle is also a content filtering mechanism far more efficient than anything on offer by Facebook, Twitter, or Linkedin.